• Media Flash Issue 286
    2015 DTC Media launched
  • Media Flash Issue 285
    The Nation newspaper recently said The National Broadcasting and Telecommunications
  • Media Flash Issue 284
    The National Broadcasting and Telecommunications Commission announced that all broadcasting platforms
  • Media Flash Issue 283
    The advertising expenditure (adex) for the first 9 months (Jan-Sept) of 2015 is up by 6.2% over the same period last year.
  • Media Flash Issue 213
    Mega Blockbuster Movies : May - Jul'14
  • Media Flash Issue 212
    How many World Cup matches to be broadcast live on free TV : 22 or 64
  • Media Flash Issue 211
    Ad spend in April this year was Bt9.686 billion, a decrease of 8% from the same period last year which posted Bt 10.532 billion.
  • Media Flash Issue 210
    Over 99% of Thai people live in households with TV Based on the latest Nielsen Annual Establishment Survey from 6000 residential homes across the whole kingdom of thailand,
  • Media Flash Issue 209
    BEC World, the broadcaster of channel 3, announced on April 21, 2014 that it would operate its existing analog TV channel and 3 new digital channels at the same time with different contents.
  • Media Flash Issue 208
    Ad spend in the first 3 months of this year was Bt 27.114 billion, a decrease of 7.9% from the same period last year which posted Bt 29.446 billion,according to Nielsen's report. The fall is attributable mainly to the political unrest which has lasted for over 5 months now whit no solution in sight.
  • Media Flash Issue 207
    Nielsen recently increased TV sample households from 1,500 to 1,800 effective January 1, 2014
  • Media Flash Issue 201
    " a day Bulletin " to issue sister publication " a day Bulletin Life "
  • Media Flash Issue 200
    Lisa issue fortnightly instead of weekly "Lisa" one of the reputed women's magazines in Thailand has changed its issue period from every week to every fortnight starting from last month.
  • Media Flash Issue 199
    Nielsen changes household in come definition for 2014
  • Media Flash Issue 198
    According to Nielsen, out of total 23.250 million households across Thailand, about 2/3 own cable TV/satellite TV (including True Vision) in 2014. That means about 15.6 million households can watch either
  • Media Flash Issue 179
    August media spend down 1.9% y-o-y Media spend in August of this year dropped to Bt10.117 billion from Bt10.312 billion in August last year, a decrease of 1.9%
  • Media Flash Issue 178
    TV content ratings introduced The broadcasting regulator (the NBTC) on Sept 2, 2013 approved guidelines for TV content ratings (nothing to do with TV audience rating points or TARPs). They comprise 6 levels.
  • Media Flash Issue 177
    The NBTC selects digital-capable TV models The National Broadcasting and Telecommunications Commission (NBTC) on August 26, 2013 approved 54 TV models with built-in digital receivers from 4 leading brands : - Panasonic : 13 models - Sony : 13 models - Samsung : 13 models - LG : 15 models
  • Media Flash Issue 176
    Digital TV auction faces delay The digital TV auction will be delayed to December 2013 or January 2014 after having postponed once from September -October 2013. So the auction process schedule is revised as follows.
  • Media Flash Issue 175
    Cable/Satellite TV Penetration According to Nielsen’s Establishment Survey, over 64% of total 22 million households in Thailand own either cable or satellite TV. That means over 14.1 million households in the kingdom can watch either…
  • Media Flash Issue 174
    July media spend falls 0.8% y-o-y Media spend in July of this year fell to Bt9.820 billion , a decrease of 0.8% from Bt9.895 billion in July last year. When compared with the previous month of June, it also showed a fall of 0.6%. Total media spend in the first 7 months of 2013 reached Bt65.566 billion, an increase of merely 1.3% over the same period of 2012 of which the amount was Bt64.739 billion.
  • Media Flash Issue 173
    Major Kantana Broadcasting Co may join in digital TV auction Major Cineplex Group is already strong at the film and entertainment contents while Kantana Group has strength in soap operas and variety shows. The company will have to seek more partners to strengthen its financial and content bases.
  • Media Flash Issue 172
    Dec 5, 2013 set for launch of 36 digital channels The National Broadcasting and Telecommunications Commission (NBTC) set a date of December 5 for the first broadcast of 36 digital terrestrial TV channels, 24 commercial and 12 for public service. Signals of 36 digital channels will air on His Majesty the King’s 86th birthday.
  • Media Flash Issue 171
    The Thai-version PLAYBOY magazine was relaunched on July 8, 2013. The first front-cover model is Ploy Sherman, whose picture looks pretty and clean in a beautiful posture. A magazine’s executive said Playboy magazine contains pictures of mostly Thai models who are charming, sexy and attractive. Specifications are as follows.
  • Media Flash Issue 170
    The ad spend in June 2013 posted at Bt9.821 billion, a slight increase of 1.1% over June last year (9.714 billion baht), and a slight decrease of 0.4% from the previous month of May 2013 (9.859 billion baht).   When it comes to the first 6 months of 2013, the ad spend reached Bt55.601 billion, an increase of merely 1.4% over the same period of 2012 which posted Bt54.844 billion.
  • Media Flash Issue 169
    Channel 7 announced recently that some of its programs will have the advertising rates adjusted. Almost all programs below will have the new ad rates effective from the month of July 1 to September 30, 2013 (a period of 3 months) except for Evening Dramas which will have the new ad rates effective from August 1 to September 30, 2013 (a period of 2 months).
  • Media Flash Issue 168
    The National Broadcasting and Telecommunications Commission (NBTC) said recently that the set-top box and digital TV set producers are likely to start producing the devices in late July 2013 when the licences for the digital TV network providers had been granted.
  • Media Flash Issue 167
    BEC to bid for 2 digital TV channels Bangkok Entertainment Company (BEC), the operator of Channel 3 plans to establish a separate company to operate the two new commercial channels, which it aims to bid in the upcoming auction:
  • Media Flash Issue 167
    BEC to bid for 2 digital TV channels Bangkok Entertainment Company (BEC), the operator of Channel 3 plans to establish a separate company to operate the two new commercial channels, which it aims to bid in the upcoming auction:
  • Media Flash Issue 167
    BEC to bid for 2 digital TV channels Bangkok Entertainment Company (BEC), the operator of Channel 3 plans to establish a separate company to operate the two new commercial channels, which it aims to bid in the upcoming auction:
  • Media Flash Issue 166
    Ad spend in the month of May 2013 was Bt9.756 billion, a decline of 1.9% from May 2012 which posted Bt9.946 billion, according to Nielsen’s report. However, it was 2.9% higher than the previous month of April.
  • Media Flash Issue 166
    Ad spend in the month of May 2013 was Bt9.756 billion, a decline of 1.9% from May 2012 which posted Bt9.946 billion, according to Nielsen’s report. However, it was 2.9% higher than the previous month of April.
  • Media Flash Issue 166
    Ad spend in the month of May 2013 was Bt9.756 billion, a decline of 1.9% from May 2012 which posted Bt9.946 billion, according to Nielsen’s report. However, it was 2.9% higher than the previous month of April.
  • Media Flash Issue 165
    99% of households have TV set Nielsen estimated that total households in 2013 reached 22,688,000. Of these, 22,620,000 or 99.7% had at least a television set. Below is the number of TV households from 2007 to 2013, compared with total households in the same period.
  • Media Flash Issue 165
    99% of households have TV set Nielsen estimated that total households in 2013 reached 22,688,000. Of these, 22,620,000 or 99.7% had at least a television set. Below is the number of TV households from 2007 to 2013, compared with total households in the same period.
  • Media Flash Issue 164
    “Daily News Flash” launched “Daily News Flash” is a new application enabling Daily News readers to enjoy viewing video clip while reading the news. With AR Code “Augmented Reality” technology, the readers must have a smartphone or tablet linked with Wi-Fi signal or 3G network, then download the application‘ WAVEYE ’ on their device:
  • Media Flash Issue 164
    “Daily News Flash” launched “Daily News Flash” is a new application enabling Daily News readers to enjoy viewing video clip while reading the news. With AR Code “Augmented Reality” technology, the readers must have a smartphone or tablet linked with Wi-Fi signal or 3G network, then download the application‘ WAVEYE ’ on their device:
  • Media Falsh Issue 163
    NBTC sets prices for digital TV auction
  • Media Flash Issue 162
    April ad spend rises 3% y-o-y The ad spend in April 2013 posted at Bt9.443 billion enjoying a growth rate of 3% when compared with April last year which recorded at Bt9.165 billion. When it comes to the ad spend in the first 4 months of 2013, the total amount reached Bt35.827 billion, an increase of merely 1.8% over the same period of 2012 which posted Bt35.183 billion.
  • Media Flash Issue 161
    Master Ad Plc proposes Flyover City Vision – Phase 2 After having sold Flyover City Vision – Phase 1 at prime locations (Siam, Ploenchit, On Nut, Ratchathewee, etc.) for several years, Master Ad Plc who is one of the major operators for out-of-home media has come up with new locations of Flyover City Vision.
  • Media Flash Issue 160
    “Khor Clear” to be launched in June" The Trendleader sees that there is still opportunity to make a breakthrough with the traditional magazine, as its new “Khor Clear” magazine will lead…
  • Media Flash Issue 160
    “Khor Clear” to be launched in June" The Trendleader sees that there is still opportunity to make a breakthrough with the traditional magazine, as its new “Khor Clear” magazine will lead…
  • Media Flash Issue 160
    “Khor Clear” to be launched in June" The Trendleader sees that there is still opportunity to make a breakthrough with the traditional magazine, as its new “Khor Clear” magazine will lead…
  • Media Flash Issue 160
    “Khor Clear” to be launched in June" The Trendleader sees that there is still opportunity to make a breakthrough with the traditional magazine, as its new “Khor Clear” magazine will lead…
  • Media Flash Issue 159
    Ticket Major sells not only concert or talk-show tickets, which have nothing to do with media, but they also sell Bus TV and Bus Wrap which have much to do with advertisements in and around the buses respectively. Bus TV of Ticket Major is the television set installed in the touring buses, showing tailor-made contents consisting of music, talk shows, comedian shows, documentaries, and very important – commercials. A bus may have one or two or three TV sets installed in the front part or other locations of which the visual can be seen and the sound can be heard clearly.
  • Media Flash Issue 158
    Q1 ad spend up merely 1.3% y-o-y The ad spend in the first quarter of 2013 just enjoyed a growth rate of 1.3% as the amount of Q1 last year of 26.019 billion baht increased to 26.357 billion baht this year. However, the monthly spending in March 2012 which was recorded at 9.748 billion baht rose to 9.984 billion baht in March 2013, representing an increase of 2.4%.
  • Media Flash Issue 157
    Channel 7 raises prices for off-prime programs Channel 7 has recently sent a letter to the advertising agency informing of the new prices for a number of its non-prime programs as follows.
  • Media Flash Issue 156
    The National Economic and Social Development Board announced on Feb 18, 2013 that Thailand GDP in 2012 grew 6.4% from a year ago, because of the high growth (18.9%) in Q4 2012, accelerating from 0.4% growth in Q1, 4.4% in Q2 and 3.1% in Q3. High GDP growth in Q4 was not only the effect of the low base in 2011 but also the government’s stimulus measures, leading to a double-digit growth in both consumption and investment.
  • Media Flash Issue 156
    The National Economic and Social Development Board announced on Feb 18, 2013 that Thailand GDP in 2012 grew 6.4% from a year ago, because of the high growth (18.9%) in Q4 2012, accelerating from 0.4% growth in Q1, 4.4% in Q2 and 3.1% in Q3. High GDP growth in Q4 was not only the effect of the low base in 2011 but also the government’s stimulus measures, leading to a double-digit growth in both consumption and investment.
  • Media Flash Issue 155
    English Premier League proposed As you may know, Cable Thai Holding Plc (CTH) has been awarded the rights to broadcast English Premier League (EPL) in Thailand which will start from August 2013 to May 2014 (3 seasons), here is the prices and the advertisers’ benefits proposed by the CTH - the EPL rights holder in Thailand.
  • Media Flash Issue 154
    Feb’13 ad spend up 0.7% y-o-y, and up 5.5% from Jan’13 Last month we were disappointed with the January 2013 ad spend which declined by 1.4% from January 2012. However, this time the situation is slightly better when the ad spend in February 2013 (8.341billion baht) enjoyed 0.7% higher than the same month of last year (8.281 billion baht). It is because a number of companies spent more heavily e.g. Coke (+115%), Clear anti-dandruff shampoo (+450%), Toyota (+39%), Isuzu pickups (+22%), Samsung mobile phone (+215%), Sansiri residential projects (+198%), etc.
  • Media Flash Issue 153
    Auction prices for digital TV proposed The National Broadcasting and Telecommunications Commission (NBTC) has roughly set the starting prices for all 24 commercial channels of digital terrestrial free television in the range from Bt500 million to Bt3 billion per licence (except for Children channels which would be less than Bt100 million per licence). Some more details about the proposed prices are as follows.
  • Media Flash Issue 152
    Nielsen revises cinema advertising expenditures for 2013 and 2012 As you may have seen that cinema advertising expenditures in the past few years grew faster than most other media. Some agencies who spent advertising budgets on cinema had found that the figures reported by Nielsen rose much faster than the real spend, so complaints about the unusual happenings were lodged.
  • Media Flash Issue 151
    Bangkok Governor Election on Mar 3, will increase some ad spend It is less than a week ahead that Bangkokians who are eligible to vote may have to go out to exercise their rights in the new Bangkok Governor election. The former Bangkok mayor, MR Sukhumbhand Paribatra, has also applied for candidacy registration, seeking the seat for the second term.
  • Media Flash Issue 150
    Ad spend in Jan’13 decreases 1.4% y-o-y Media spending in the month of January 2013 amounted to B7.871 billion, a disappointing decline by 1.4% from January 2012 which posted B7.987 billion, according to Nielsen report.
  • Media Flash Issue 149
    Post Publishing to launch AR+ project on 13 March The Post Publishing Plc announced recently that it would bring its three newspapers comprising Bangkok Post, Post Today and M2F to life on the same day.
  • Media Flash Issue 148
    The Nation launches iSnap “iSnap” is The Nation Multimedia Group’s new digital mobile service to be launched in Thailand on February 4, 2013 as the second country after Malaysia.
  • Media Flash Issue 147
    New bus-shelter ad vendor proposes prices According to our Media Flash No 140 dated November 28, 2012, JCDecaux Co has lost concession of its advertising spaces (owned by Bangkok Metropolitan Administration) to the new media vendor - 365 Co.
  • Media Flash Issue 146
    New bus-shelter ad vendor proposes prices According to our Media Flash No 140 dated November 28, 2012, JCDecaux Co has lost concession of its advertising spaces (owned by Bangkok Metropolitan Administration) to the new media vendor - 365 Co.
  • Media Flash Issue 145
    Full year 2012 ad spend rises 12.4% over 2011 Ad spend in 2012 was the highest in history when it shot up to 117.76 billion baht, a steep increase of 12.4% from 104.75 billion baht last year. The jump of media spending can be attributed to the favourable economic and political atmosphere despite some political games and conflicts between the ruling party and the opposition party.
  • Media Flash Issue 144
    Economic Outlook 2013 Thailand economy in 2012 is forecast to grow 5.5%, driven by…. : Increased domestic demand stimulated by the government’s tax incentive schemes for the first car buyers and first home buyers, etc.
  • Media Flash Issue 143
    Merry Christmas 2013
  • Media Flash Issue 142
    11-month ad spend up 11.4% (y-o-y), November rose 43% Media spending for the first 11 months of 2012 posted a growth rate of 11.4% to reach B107.831 billion rising from B97.796 billion last year. When compared with the same month last year, this year’s November grew as high as 43%, due to no flood crisis.
  • Media Flash Issue 141
    Nielsen keeps household income definition unchanged for 2013 Nielsen, in 2013, will use the same definition for Thailand’s monthly household income levels as in 2012. These same income levels have been used for a few years now.
  • Media Flash Issue 140
    JCDecaux loses concession with BMA JCDecaux has informed advertising agencies late last week that the Bangkok Metropolitan Administration (BMA) had recently announced the new bid winner for the rights to manage the advertising spaces which JCDecaux has been handling (namely Mupi, Panoramic, Drinking Fountain, Magnum, etc). The result of the bidding is that JCDecaux get the rights to handle only 30% of its current advertising areas, and another 70% will be taken over by the new bid winner, 365 Public Co or TSF, with effect from December 1, 2012.
  • Media Flash Issue 139
    Ch 3 announces new prices for 2013 Channel 3’s new advertising prices represent an average increase of 12%. Programs of which the prices are adjusted include primetime and off-prime. Details are as follows..
  • Media Flash Issue 138
    Thairath to lower discount on ad rates Thairath, the largest-circulation newspaper in Thailand recently announced its advertising prices to be effective from 1 January 2013.
  • Media Flash Issue 137
    10-month media spending up 8.8% Year-to-date (January-October 2012) media spending showed a growth rate of 8.8% to reach 97.630 billion baht, rising from 89.708 billion baht for the same 10-month period of last year.
  • Media Flash Issue 136
    The US presidential election to take place tomorrow. The 6th of November, 2012 will be another important day for the American citizen as the presidential election is going to take place. Who will win in the election between President Barack Obama and the candidate Mitt Romney? People around the world have been following up attentively.
  • Media Flash Issue 135
    BTS ad rates in 2013 up 10% VGI recently announced the new prices for BTS skytrains and stations’ ad spaces to be used in 2013. The rate increases range from 0%-50% varying by size, location, and position of the ad areas. The average increase is about 10%.
  • Media Flash Issue 134
    Media cost increases 2012 revised Due to the recent increases in Channel 7’s commercial airtime which took effect from October 1, 2012, the average media cost increase for this year has to be revised.
  • Media Flash Issue 133
    Sept’12 ad spend grows 6.5% y-o-y Total industry’s advertising expenditure for the month of Sept 2012 amounted to B9.701 billion, a rise of 6.5% over the same month last year (B9.106 billion). However, it declined by 9.8% from the previous month of Aug’12.
  • Media Flash Issue 132
    Broadcasting spectra auction more complicated than 3G The National Broadcasting and Telecommunications Commission (NBTC) plans to issue licences for digital terrestrial television service operators in 1st quarter 2013. A licence would be valid for 15 years.
  • Media Flash Issue 131
    2.1 GHz spectrum for 3G to be auctioned Oct 16 The National Broadcasting and Telecommunications Commission (NBTC) has set the auction date for the 3rd generation broadband cellular service (3G) on 2.1 GHz spectrum on October 16, 2012.
  • Media Flash Issue 130
    The mid-year school vacation which falls on the month of October is drawing near, Major Cineplex is proposing animation movies to satisfy children when they can have time to relax and enjoy entertaining activities they like.
  • Media Flash Issue 129
    Advertising expenditure in August 2012 grew significantly by 11.8% from 9.545 billion baht in August 2011 to 10.673 billion baht in August 2012, according to Nielsen’s report.
  • Media Flash Issue 128
    With effect from October 2012, the advertising rates of a number of Channel 7’s programs will be increased by between 4.2% and 10%. The following shows the comparison of old prices versus new prices and % increases. The prices are for 60-second commercial time.
  • Media Flash Issue 127
    Pravit Maleenon in the age of 66 found himself working too hard at his helm, so he announced on August 1, 2012 to resign from the post of Managing Director of Channel 3 citing his health problem as a reason.
  • Media Flash Issue 126
    In the second quarter of 2012, Thailand GDP expanded by 4.2%, according to the report released by the Office of National Economic and Social Development Board on 20 August 2012.
  • Media Flash Issue 125
    Following our Media Flash issue 118 informing that the former managing director of Channel 7, Surang Prempree who had founded Chandara 25 Co. joined hands with BEC Tero Entertainment (a subsidiary of Channel 3) a couple of months ago to produce a soap opera “Lab Luang Lorn” (ลับ ลวง หลอน) to be aired on Channel 3.
  • Media Flash Issue 124
    The month of July 2012 was the heaviest spending month so far this year at the record amount of 10.365 billion baht, an increase of 12.6% over July of last year (9.205 billion baht), according to Nielsen. However, when compared with the preceding month of June 2012 which was 10.169 billion baht, the increase was only 1.9%.
  • Media Flash Issue 123
    Smart phone is now used widely not only for communication and other activities such as talking, chatting, sharing pictures, sending email, viewing stock movements, booking cinema tickets, photo taking, playing games, telling time, listening music, video recording, messaging, computing and so on.
  • Media Flash Issue 122
    The Nation Multimedia Group has not only Krungthep Thurakit business newspaper, but will also open Krungthep Thurakit TV business channel very soon.
  • Media Flash Issue 121
    The National Broadcasting and Telecommunications Commission (NBTC) or Kor Sor Tor Chor (in Thai) announced recenty that Thailand would adopt the European DVB-T2 as the digital broadcasting standard for terrestrial free television (Channels 3, 5, 7, 9, 11 and Thai PBS).
  • Media Flash Issue 120
    The most-talked-about population generations tend to be Gen X and Gen Y whose ages are 35-50 and 15-35 respectively. As Gen Y comprises teenagers who are growing up to be the nation’s workforce, and young workers who are rising in positions and responsibilities, this generation is very important and worthy of study into their attitudes and lifestyles.
  • Media Flash Issue 119
    Ad expenditure in June 2012 soared 11.4% higher than the same month last year to reach 10.117 billion baht versus 9.083 billion baht of June 2011. However the June 2012 figures was 2.2% lower than the previous month of May 2012 which posted at B10.349 billion
  • Media Flash Issue 118
    The former managing director of Channel 7, Surang Prempree who founded Chandara 25 Co, will join hands with BEC Tero Entertainment, a subsidiary of Channel 3, to produce a soap opera “Lab Luang Lorn” (ลับ ลวง หลอน) to be aired on Channel 3.
  • Media Flash Issue 117
    After having announced recently that it will produce its news program by using its own resources, Channel 9 has introduced more newscasting crew comprising
  • Media Flash Issue 116
    Modern Nine TV Channel 9 has announced recently that its program schedule has been adjusted, i.e. 17 programs are out, 12 programs are in and 9 programs are moved to the new timeslots, effective July 1, 2012.
  • Media Flash Issue 115
    Thai viewers can receive the live broadcasts of 2012 UEFA European Football Championship (Euro 2012) via the following channels.
  • Media Flash Issue 114
    AEC stands for ASEAN Economic Community which comprises 10 nations in Southeast Asia. The goal of establishing AEC is to transform the region into a single market and production base with a highly competitive advantage to make it a stable and prosperous region.
  • Media Flash Issue 113
    According to the news from AP, New York, published in the Bangkok Post of May 3, 2012, the US newspapers reported a slight increase in circulation the past year as more readers purchased digital subscriptions despite declining print circulation.
  • Media Flash Issue 112
    Free TV to complete in turning from analogue to digital in 5 years The National Broadcasting and Telecommunications Commission (or Kor Sor Tor Chor) announced in mid-Feb’12 that the digital roadmap will take about 5 years to change the free TV broadcasting and reception from analogue system to digital system (2012-2016).
  • Media Flash Issue 110
    The country’s largest cinema operator, Major Cineplex Group, on May 3, 2012 opened its new Cineplex in the new giant shopping centre “Mega Bangna”, situated on the 9th kilometer of Bangna-Trat highway.
  • Media Flash Issue 109
    Major Cineads has introduced the prices for commercial spots that are required by advertisers to be screened in the same theater as the required movie. In this way of ad booking, our commercial spots will go together with the specified movie in any theatre the movie is showing.
  • Media Flash Issue 108
    This is just to remind those who want to try using BTS free of charge on the extension route between On Nut and Bearing stations (a total of 5 newly opened stations) to hurry up as the free service has been on offer for 9 months now and scheduled to run until 30 April only.
  • Media Flash Issue 106
    This is in continuation from Media Flash No 104 which talks about the average monthly household income for the 6 - month period Jan - June 2011. The following shows the average monthly household expenditures by region in the same period as income, according to the survey conducted by the National Statistical Office.
  • Media Flash Issue 105
    Following our recent Media Flash No.103 informing that Nielsen has increased the number of TV meters (the devices for measuring the TV viewership/ratings) installed in the sample households from 1,250 to 1,550 and will become effective April 1, 2012, this issue of Media Flash will report the impact of the increased sample size.
  • Media Flash Issue 104
    The National Statistical Office conducted a survey on economic and social situation of the Thai households from January to June 2011 to find out how Thai people earn their money. In the first 6 months of 2011, the whole kingdom households had an average income of 23,544 baht per household per month. Their monthly income comes from several sources as follows.
  • Media Flash Issue 103
    Channel 7 has recently announced its advertising rates for 10 programs both in primetime and non-primetime slots. The comparison of new and old advertising rates (per minute) is as follows.
  • Media Flash Issue 102
    Nielsen measures the TV viewership not by a face to face interview as some people think. They install the ‘TV Meter’ (a kind of TV viewership measurement tool) in 1,250 randomly selected households across all regions nationwide.
  • Media Flash Issue 101
    SAWASDEE : THAI’s inflight magazine to go digital Publicitas (Thailand) Limited recently announced that it has been appointed the publisher of THAI’s inflight magazine effective from 1 January 2012.
  • Media Flash Issue 99
    Media spending in Jan’12 amounted to B8.055 billion which is very close to Jan’11 (B8.049 billion), according to Nielsen report. However, there is still a tiny growth of 0.07%.
  • Media Flash Issue 98
    The new advertising rates which will take effect from March 1, 2012 are for the following programs of Channel 3.
  • Media Flash Issue 97
    This year’s big films will be plenty, probably no less than last year or even more. Major Cineads has recently provided rough information about some great films in Q1 and Q2 as follows.
  • Media Flash Issue 96
    Bangkok Metro Networks Limited (BMNL), the advertising space vendor for the underground trains and stations, recently released the number of subway passengers in 2011 in comparison with 2010. The subway ridership in 2011 counted from inbound passengers rose 6.4% despite the flood crisis in the last quarter of 2011, from 89,306,093 in 2010 to 94,930,845 in 2011, according to BMNL. Among the top 3 stations, Sukhumvit station was number one with 10,151,637 passengers representing 10.7% share of total 18 stations. Silom was ranked second with 6,748,827 passengers (7.1%). Huai Kwang was placed third with 6,675,547 (7.0%).
  • Media Flash Issue 95
    Media spending for the whole year of 2011 posted a growth rate of 3.6% over 2010 to reach 104.64 billion baht. In 2011 spending showed growth for most months, from January to September – 9 months in a row. Only in the last three months of October, November and December the amounts fell 3.7%, 25.3% and 14.8% respectively owing to the flood crisis.
  • Media Flash Issue 94
    The complimentary service period for the BTS Sukhumvit Line Extension between On Nut station and Bearing station is extended until 30th April 2012.
  • Media Flash Issue 93
    Workpoint Entertainment, one of the leading TV program producers, recently confirmed that a number of its major programs on Ch 7 would be moved to the new airtime slots on Ch 3 and Ch 5, effective January 2012.
  • Media Flash Issue 91
    Nielsen’s definition of income classes for 2012 unchanged. Nielsen will use its definition of monthly household income classes for 2012 the same levels as this year.
  • Media Flash Issue 92
    Channel 7 managing director Surang Prempree has not been renewed the annual employment contract, which means she will hold the current position until 1st January 2012. Acting managing director is Khun Saran Virutamavongsa, director and deputy managing director of Channel 7.
  • Media Flash Issue 90
    November ad spend lowest in first 11 months. Media spending in the latest month of November 2011 which saw B7.041 billion becomes the lowest among the first 11 months of this year.
  • Media Flash Issue 89
    Modern 9 TV of MCOT plans to contribute to the Wisdom Society that complies with the Philosophy of Sufficiency Economy (สังคมอุดมปัญญาตามหลักเศรษฐกิจพอเพียง) in 2012 by increasing the share of self-produced edutainment shows from 37% to 51% which could generate more income. Meanwhile, Channel 9 will overhaul its shows to be more beneficial to viewers.
  • Media Flash Issue 88
    VGI Global Media, the operator for commercial spaces of BTS Skytrains and stations, announced recently that the advertising rates for some locations on BTS and stations would be increased by about 7% on average, and take effect from January 1, 2012.
  • Media Flash Issue 87
    Floods impact on the 'reach' of TV. Nielsen, has set up a working team since the past few months to investigate the flood situation which could impact the TV Audience Measurement Sample Households.
  • Media Flash Issue 86
    Media spending for the first 10 months of 2011 posted a growth rate of 8.8% to reach B89.56 billion rising from B82.31 billion in the same period last year.
  • Media Flash Issue 85
    Krungthep Turakij Newspaper recently held a seminar entitled “Driving Good Corporate Citizenship” on 21 Oct 2011 at Plaza Hyatt Royal Meridian Hotel, Bangkok.
  • Media Flash Issue 84
    Flora Ratchaphruek 2011 postpone, One of the longest events this year, the “Royal Flora Ratchaphruek 2011' is postponed for one month due to the severe floods affecting many provinces as well roads leading to the north.
  • Media Flash Issue 83
    Printing businesses should view themselves as “content owners” rather than believing that words should appear only on paper.
  • Media Flash Issue 286 5 Nov 2015
    2015 DTC Media launched
  • Media Flash Issue 285 5 Nov 2015
    The Nation newspaper recently said The National Broadcasting and Telecommunications
  • Media Flash Issue 284 5 Nov 2015
    The National Broadcasting and Telecommunications Commission announced that all broadcasting platforms
  • Media Flash Issue 283 5 Nov 2015
    The advertising expenditure (adex) for the first 9 months (Jan-Sept) of 2015 is up by 6.2% over the same period last year.
  • Media Flash Issue 213 28 May 2014
    Mega Blockbuster Movies : May - Jul'14
  • Media Flash Issue 212 28 May 2014
    How many World Cup matches to be broadcast live on free TV : 22 or 64
  • Media Flash Issue 211 28 May 2014
    Ad spend in April this year was Bt9.686 billion, a decrease of 8% from the same period last year which posted....
  • Media Flash Issue 210 9 May 2014
    Over 99% of Thai people live in households with TV Based on the latest Nielsen Annual Establishment Survey....
  • Media Flash Issue 209 9 May 2014
    BEC World, the broadcaster of channel 3, announced on April 21, 2014 that it would operate its existing....
  • Media Flash Issue 208 9 May 2014
    Ad spend in the first 3 months of this year was Bt 27.114 billion, a decrease of 7.9% from the same period....
  • Media Flash Issue 207 9 Apr 2014
    Nielsen recently increased TV sample households from 1,500 to 1,800 effective January 1, 2014
  • Media Flash Issue 201 25 Feb 2014
    " a day Bulletin " to issue sister publication " a day Bulletin Life "
  • Media Flash Issue 200 17 Feb 2014
    Lisa issue fortnightly instead of weekly "Lisa" one of the reputed women's magazines in Thailand has changed....
  • Media Flash Issue 199 11 Feb 2014
    Nielsen changes household in come definition for 2014
  • Media Flash Issue 198 4 Feb 2014
    According to Nielsen, out of total 23.250 million households across Thailand, about 2/3 own cable....
  • Media Flash Issue 179 16 Sep 2013
    August media spend down 1.9% y-o-y Media spend in August of this year dropped to Bt10.117 billion from....
  • Media Flash Issue 178 12 Sep 2013
    TV content ratings introduced The broadcasting regulator (the NBTC) on Sept 2, 2013 approved guidelines....
  • Media Flash Issue 177 12 Sep 2013
    The NBTC selects digital-capable TV models The National Broadcasting and Telecommunications Commission....
  • Media Flash Issue 176 12 Sep 2013
    Digital TV auction faces delay The digital TV auction will be delayed to December 2013 or January 2014....
  • Media Flash Issue 175 12 Sep 2013
    Cable/Satellite TV Penetration According to Nielsen’s Establishment Survey, over 64% of total 22 million....
  • Media Flash Issue 174 12 Sep 2013
    July media spend falls 0.8% y-o-y Media spend in July of this year fell to Bt9.820 billion , a decrease of....
  • Media Flash Issue 173 12 Sep 2013
    Major Kantana Broadcasting Co may join in digital TV auction Major Cineplex Group is already strong at the....
  • Media Flash Issue 172 12 Sep 2013
    Dec 5, 2013 set for launch of 36 digital channels The National Broadcasting and Telecommunications....
  • Media Flash Issue 171 25 Jul 2013
    The Thai-version PLAYBOY magazine was relaunched on July 8, 2013. The first front-cover model is Ploy....
  • Media Flash Issue 170 25 Jul 2013
    The ad spend in June 2013 posted at Bt9.821 billion, a slight increase of 1.1% over June last year (9.714....
  • Media Flash Issue 169 25 Jul 2013
    Channel 7 announced recently that some of its programs will have the advertising rates adjusted. Almost....
  • Media Flash Issue 168 25 Jul 2013
    The National Broadcasting and Telecommunications Commission (NBTC) said recently that the set-top box and....
  • Media Flash Issue 167 24 Jun 2013
    BEC to bid for 2 digital TV channels Bangkok Entertainment Company (BEC), the operator of Channel 3 plans to....
  • Media Flash Issue 167 24 Jun 2013
    BEC to bid for 2 digital TV channels Bangkok Entertainment Company (BEC), the operator of Channel 3 plans to....
  • Media Flash Issue 167 24 Jun 2013
    BEC to bid for 2 digital TV channels Bangkok Entertainment Company (BEC), the operator of Channel 3 plans to....
  • Media Flash Issue 166 24 Jun 2013
    Ad spend in the month of May 2013 was Bt9.756 billion, a decline of 1.9% from May 2012 which posted Bt9.946....
  • Media Flash Issue 166 24 Jun 2013
    Ad spend in the month of May 2013 was Bt9.756 billion, a decline of 1.9% from May 2012 which posted Bt9.946....
  • Media Flash Issue 166 24 Jun 2013
    Ad spend in the month of May 2013 was Bt9.756 billion, a decline of 1.9% from May 2012 which posted Bt9.946....
  • Media Flash Issue 165 24 Jun 2013
    99% of households have TV set Nielsen estimated that total households in 2013 reached 22,688,000. Of these,....
  • Media Flash Issue 165 24 Jun 2013
    99% of households have TV set Nielsen estimated that total households in 2013 reached 22,688,000. Of these,....
  • Media Flash Issue 164 24 Jun 2013
    “Daily News Flash” launched “Daily News Flash” is a new application enabling Daily News readers to....
  • Media Flash Issue 164 24 Jun 2013
    “Daily News Flash” launched “Daily News Flash” is a new application enabling Daily News readers to....
  • Media Falsh Issue 163 24 Jun 2013
    NBTC sets prices for digital TV auction
  • Media Flash Issue 162 24 Jun 2013
    April ad spend rises 3% y-o-y The ad spend in April 2013 posted at Bt9.443 billion enjoying a growth rate of....
  • Media Flash Issue 161 14 May 2013
    Master Ad Plc proposes Flyover City Vision – Phase 2 After having sold Flyover City Vision – Phase 1....
  • Media Flash Issue 160 10 May 2013
    “Khor Clear” to be launched in June" The Trendleader sees that there is still opportunity to make a....
  • Media Flash Issue 160 10 May 2013
    “Khor Clear” to be launched in June" The Trendleader sees that there is still opportunity to make a....
  • Media Flash Issue 160 10 May 2013
    “Khor Clear” to be launched in June" The Trendleader sees that there is still opportunity to make a....
  • Media Flash Issue 160 10 May 2013
    “Khor Clear” to be launched in June" The Trendleader sees that there is still opportunity to make a....
  • Media Flash Issue 159 10 May 2013
    Ticket Major sells not only concert or talk-show tickets, which have nothing to do with media, but they also....
  • Media Flash Issue 158 10 May 2013
    Q1 ad spend up merely 1.3% y-o-y The ad spend in the first quarter of 2013 just enjoyed a growth rate of....
  • Media Flash Issue 157 10 May 2013
    Channel 7 raises prices for off-prime programs Channel 7 has recently sent a letter to the advertising....
  • Media Flash Issue 156 10 May 2013
    The National Economic and Social Development Board announced on Feb 18, 2013 that Thailand GDP in 2012 grew....
  • Media Flash Issue 156 10 May 2013
    The National Economic and Social Development Board announced on Feb 18, 2013 that Thailand GDP in 2012 grew....
  • Media Flash Issue 155 10 May 2013
    English Premier League proposed As you may know, Cable Thai Holding Plc (CTH) has been awarded the rights to....
  • Media Flash Issue 154 10 May 2013
    Feb’13 ad spend up 0.7% y-o-y, and up 5.5% from Jan’13 Last month we were disappointed with the....
  • Media Flash Issue 153 13 Mar 2013
    Auction prices for digital TV proposed The National Broadcasting and Telecommunications Commission (NBTC)....
  • Media Flash Issue 152 13 Mar 2013
    Nielsen revises cinema advertising expenditures for 2013 and 2012 As you may have seen that cinema....
  • Media Flash Issue 151 13 Mar 2013
    Bangkok Governor Election on Mar 3, will increase some ad spend It is less than a week ahead that....
  • Media Flash Issue 150 13 Mar 2013
    Ad spend in Jan’13 decreases 1.4% y-o-y Media spending in the month of January 2013 amounted to B7.871....
  • Media Flash Issue 149 13 Mar 2013
    Post Publishing to launch AR+ project on 13 March The Post Publishing Plc announced recently that it would....
  • Media Flash Issue 148 5 Feb 2013
    The Nation launches iSnap “iSnap” is The Nation Multimedia Group’s new digital mobile service to be....
  • Media Flash Issue 147 5 Feb 2013
    New bus-shelter ad vendor proposes prices According to our Media Flash No 140 dated November 28, 2012,....
  • Media Flash Issue 146 5 Feb 2013
    New bus-shelter ad vendor proposes prices According to our Media Flash No 140 dated November 28, 2012,....
  • Media Flash Issue 145 5 Feb 2013
    Full year 2012 ad spend rises 12.4% over 2011 Ad spend in 2012 was the highest in history when it shot up to....
  • Media Flash Issue 144 5 Feb 2013
    Economic Outlook 2013 Thailand economy in 2012 is forecast to grow 5.5%, driven by…. : ....
  • Media Flash Issue 143 5 Feb 2013
    Merry Christmas 2013
  • Media Flash Issue 142 4 Feb 2013
    11-month ad spend up 11.4% (y-o-y), November rose 43% Media spending for the first 11 months of 2012....
  • Media Flash Issue 141 4 Feb 2013
    Nielsen keeps household income definition unchanged for 2013 Nielsen, in 2013, will use the same....
  • Media Flash Issue 140 4 Feb 2013
    JCDecaux loses concession with BMA JCDecaux has informed advertising agencies late last week that the....
  • Media Flash Issue 139 4 Feb 2013
    Ch 3 announces new prices for 2013 Channel 3’s new advertising prices represent an average increase of....
  • Media Flash Issue 138 4 Feb 2013
    Thairath to lower discount on ad rates Thairath, the largest-circulation newspaper in Thailand....
  • Media Flash Issue 137 4 Feb 2013
    10-month media spending up 8.8% Year-to-date (January-October 2012) media spending showed a growth rate of....
  • Media Flash Issue 136 4 Feb 2013
    The US presidential election to take place tomorrow. The 6th of November, 2012 will be another important day....
  • Media Flash Issue 135 4 Feb 2013
    BTS ad rates in 2013 up 10% VGI recently announced the new prices for BTS skytrains and stations’ ad....
  • Media Flash Issue 134 4 Feb 2013
    Media cost increases 2012 revised Due to the recent increases in Channel 7’s commercial airtime which took....
  • Media Flash Issue 133 4 Feb 2013
    Sept’12 ad spend grows 6.5% y-o-y Total industry’s advertising expenditure for the month of Sept 2012 ....
  • Media Flash Issue 132 4 Feb 2013
    Broadcasting spectra auction more complicated than 3G The National Broadcasting and Telecommunications....
  • Media Flash Issue 131 4 Feb 2013
    2.1 GHz spectrum for 3G to be auctioned Oct 16 The National Broadcasting and Telecommunications Commission....
  • Media Flash Issue 130 25 Sep 2012
    The mid-year school vacation which falls on the month of October is drawing near, Major Cineplex is proposing....
  • Media Flash Issue 129 25 Sep 2012
    Advertising expenditure in August 2012 grew significantly by 11.8% from 9.545 billion baht in August 2011 to....
  • Media Flash Issue 128 25 Sep 2012
    With effect from October 2012, the advertising rates of a number of Channel 7’s programs will be increased....
  • Media Flash Issue 127 25 Sep 2012
    Pravit Maleenon in the age of 66 found himself working too hard at his helm, so he announced on August 1,....
  • Media Flash Issue 126 25 Sep 2012
    In the second quarter of 2012, Thailand GDP expanded by 4.2%, according to the report released by the Office....
  • Media Flash Issue 125 23 Aug 2012
    Following our Media Flash issue 118 informing that the former managing director of Channel 7, Surang....
  • Media Flash Issue 124 23 Aug 2012
    The month of July 2012 was the heaviest spending month so far this year at the record amount of 10.365....
  • Media Flash Issue 123 23 Aug 2012
    Smart phone is now used widely not only for communication and other activities such as talking, chatting,....
  • Media Flash Issue 122 23 Aug 2012
    The Nation Multimedia Group has not only Krungthep Thurakit business newspaper, but will also open Krungthep....
  • Media Flash Issue 121 23 Aug 2012
    The National Broadcasting and Telecommunications Commission (NBTC) or Kor Sor Tor Chor (in Thai) announced....
  • Media Flash Issue 120 23 Aug 2012
    The most-talked-about population generations tend to be Gen X and Gen Y whose ages are 35-50 and 15-35....
  • Media Flash Issue 119 23 Aug 2012
    Ad expenditure in June 2012 soared 11.4% higher than the same month last year to reach 10.117 billion baht....
  • Media Flash Issue 118 23 Aug 2012
    The former managing director of Channel 7, Surang Prempree who founded Chandara 25 Co, will join hands with....
  • Media Flash Issue 117 26 Jun 2012
    After having announced recently that it will produce its news program by using its own resources, Channel 9....
  • Media Flash Issue 116 26 Jun 2012
    Modern Nine TV Channel 9 has announced recently that its program schedule has been adjusted, i.e. 17....
  • Media Flash Issue 115 26 Jun 2012
    Thai viewers can receive the live broadcasts of 2012 UEFA European Football Championship (Euro 2012) via the....
  • Media Flash Issue 114 26 Jun 2012
    AEC stands for ASEAN Economic Community which comprises 10 nations in Southeast Asia. The goal of....
  • Media Flash Issue 113 31 May 2012
    According to the news from AP, New York, published in the Bangkok Post of May 3, 2012, the US newspapers....
  • Media Flash Issue 112 22 May 2012
    Free TV to complete in turning from analogue to digital in 5 years The National Broadcasting and....
  • Media Flash Issue 110 11 May 2012
    The country’s largest cinema operator, Major Cineplex Group, on May 3, 2012 opened its new Cineplex in the....
  • Media Flash Issue 109 11 May 2012
    Major Cineads has introduced the prices for commercial spots that are required by advertisers to be screened....
  • Media Flash Issue 108 11 May 2012
    This is just to remind those who want to try using BTS free of charge on the extension route between On Nut....
  • Media Flash Issue 106 11 May 2012
    This is in continuation from Media Flash No 104 which talks about the average monthly household income for....
  • Media Flash Issue 105 11 May 2012
    Following our recent Media Flash No.103 informing that Nielsen has increased the number of TV meters (the....
  • Media Flash Issue 104 26 Mar 2012
    The National Statistical Office conducted a survey on economic and social situation of the Thai households....
  • Media Flash Issue 103 20 Mar 2012
    Channel 7 has recently announced its advertising rates for 10 programs both in primetime and non-primetime....
  • Media Flash Issue 102 13 Mar 2012
    Nielsen measures the TV viewership not by a face to face interview as some people think. They install the....
  • Media Flash Issue 101 5 Mar 2012
    SAWASDEE : THAI’s inflight magazine to go digital Publicitas (Thailand) Limited recently announced that it....
  • Media Flash Issue 99 15 Feb 2012
    Media spending in Jan’12 amounted to B8.055 billion which is very close to Jan’11 (B8.049 billion),....
  • Media Flash Issue 98 6 Feb 2012
    The new advertising rates which will take effect from March 1, 2012 are for the following programs of....
  • Media Flash Issue 97 31 Jan 2012
    This year’s big films will be plenty, probably no less than last year or even more. Major Cineads has....
  • Media Flash Issue 96 25 Jan 2012
    Bangkok Metro Networks Limited (BMNL), the advertising space vendor for the underground trains and stations,....
  • Media Flash Issue 95 17 Jan 2012
    Media spending for the whole year of 2011 posted a growth rate of 3.6% over 2010 to reach 104.64 billion....
  • Media Flash Issue 94 9 Jan 2012
    The complimentary service period for the BTS Sukhumvit Line Extension between On Nut station and Bearing....
  • Media Flash Issue 93 4 Jan 2012
    Workpoint Entertainment, one of the leading TV program producers, recently confirmed that a number of its....
  • Media Flash Issue 91 29 Dec 2011
    Nielsen’s definition of income classes for 2012 unchanged. Nielsen will use its definition of monthly....
  • Media Flash Issue 92 27 Dec 2011
    Channel 7 managing director Surang Prempree has not been renewed the annual employment contract, which means....
  • Media Flash Issue 90 13 Dec 2011
    November ad spend lowest in first 11 months. Media spending in the latest month of November 2011 which saw....
  • Media Flash Issue 89 6 Dec 2011
    Modern 9 TV of MCOT plans to contribute to the Wisdom Society that complies with the Philosophy of....
  • Media Flash Issue 88 1 Dec 2011
    VGI Global Media, the operator for commercial spaces of BTS Skytrains and stations, announced recently that....
  • Media Flash Issue 87 24 Nov 2011
    Floods impact on the 'reach' of TV. Nielsen, has set up a working team since the past few months to....
  • Media Flash Issue 86 24 Nov 2011
    Media spending for the first 10 months of 2011 posted a growth rate of 8.8% to reach B89.56 billion rising....
  • Media Flash Issue 85 24 Nov 2011
    Krungthep Turakij Newspaper recently held a seminar entitled “Driving Good Corporate Citizenship” on 21....
  • Media Flash Issue 84 24 Nov 2011
    Flora Ratchaphruek 2011 postpone, One of the longest events this year, the “Royal Flora Ratchaphruek 2011'....
  • Media Flash Issue 83 24 Nov 2011
    Printing businesses should view themselves as “content owners” rather than believing that words should....